Chandmala
Dhak
Lotus
Dhunuchi
Pradip / Diya
Description
" Pujor Moja with Koshe Kosha " is a heartfelt celebration that captures the essence of Durga Puja through the lens of Bengali cuisine. Each dish tells a story, symbolizing the rituals and emotions of the festival. Just as the Chandmala adorns the Goddess, the biryani takes its place as the hero of the Puja feast. The rhythmic beats of the Dhak are mirrored by the crunch of the fish fry, accompanying moments of laughter and pandal hopping.
On Ashtami, the vegetarian Mochar Chop represents the purity of the lotus flowers used in worship, while the rich Mutton Kosha embodies the spirited energy of the Dhunuchi dance on Navami. As the festival draws to a close on Dashami, "Bhetki paturis" and "Chittagonger chicken" light up the celebration like the glow of Pradip (diyas), marking the end of a journey filled with love, community, and tradition.
This campaign beautifully blends the cultural significance of food and festivity, inviting customers to relive cherished Puja memories through every bite, creating a deep emotional connection that feels like home.
This professional campaign titled 'Durga Puja Campaign' was published in India in October, 2024. It was created for the brand: Koshe Kosha, by ad agency: Three Fourth Solutions. This Digital medium campaign is related to the Food industry and contains 5 media assets. It was submitted 4 months ago.
Credits
Client: Koshe Kosha
Advertising Agency: Three Fourth Solutions, Kolkata, India
Art Director: Arindam Karmakar
Copywriter: Enakshi Ganguly, Akshita Jhunjhunwala
Client Servicing: Aakancha Subashi, Monika Gadia