Challenge: How to make language learning on Duolingo a daily habit?
Insight: Many people download dating apps to talk to foreigners and learn languages. However, they don't wish to pay for premium features like Tinder Passport that let them talk to native speakers from abroad.
Idea: Let's make language learning an everyday habit through... online dating!
DuoDate is a collaboration of Duolingo and Tinder
that allows language learners to enjoy Tinder premium features for free. By using Duolingo and getting points daily, users will be able to ‘pay’ for their Tinder Plus subscription and talk to people from all over the world.
This student campaign titled 'DuoDate' was published in Germany and Ukraine in March, 2022. It was created for the brands: Duolingo and Tinder, by ad school: Miami Ad School Europe. This Digital and Integrated media campaign is related to the Education industry and contains 1 media asset. It was submitted about 1 year ago by Senior Copywriter: Inna Tabachenko of Freelance.
Advertising Agency (School): Miami Ad School Europe
Art Director: Anna Smolkina
Copywriter: Inna Tabachenko