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Duolingo

Duocards

School: Miami Ad School

Description

In the world of K-Pop, photocards are highly prized, driving fans to avidly buy and trade to complete their sets. The enthusiasm for showcasing these collections is so strong that the hashtag #photocards has attracted over a billion views on TikTok alone.

In response, we're launching exclusive photocards in collaboration with the headline acts of KCON, the world's largest K-Pop convention. These cards aren't just collectibles; they also unlock special Korean lessons online, led by the idols themselves at the Duocards website. But there's a twist: completing a set unlocks a surprise ticket to a meet & greet, one of KCON's most coveted experiences. It's sure to ignite a trading frenzy among fans as they rush to complete their sets before the KCON weekend draws to a close.

This student campaign titled 'Duocards' was published in United States in March, 2024. It was created for the brand: Duolingo, by ad school: Miami Ad School. This Digital, Experiential, and Integrated media campaign is related to the Education and Music industries and contains 2 media assets. It was submitted 24 days ago by Paige Shin.

Credits

Art Director: Aleah Jones & Harper Herman
Copywriter: Paige Shin

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