Dunhuang has been standing still in the wind and sand for thousands of years. Many murals are in desperate need of restoration. Which depends on its ticket income. Now both Dunhuang and Tencent pictures are forced to close due to the pandemic.
Can these two unrelated brands get together to create some sparks? Maybe at the time bringing out more values to the whole society.
This interactive micro-film was created by two unrelated brands, Dunhuang & Tencent Pictures.
Both businesses were suspended due to the pandemic, but they decided to jointly launch a social entertainment project. Tencent Pictures made 5 famous Dunhuang murals into cartoons for everyone to play the role-dubbing game. Users can share publicly and invite others to watch for only a ticket price of 1 RMB. The "box office income" is all used as Dunhuang mural restoration fund. This allowed two brands to restart their new business models and successfully transformed them into charity ambassadors.
This professional campaign titled 'DUBBING THE MOVIE' was published in China in January, 2021. It was created for the brand: Dunhuang, by ad agency: Tencent. This Integrated medium campaign is related to the Hospitality, Tourism and Other industries and contains 1 media asset. It was submitted over 1 year ago by Project Manager: Roy of Tencent.
Advertising Agency: Tencent, ShenZhen, China
Mini Programme Porduction: Treedom
General Manager: Vincent Li
Executive Creative Director: Akae Wang
Art Director: Lvy Huang
Art Director: Dong Xie
Art Director: Sonja Xu
Project Manager: Effy Huang
Copywriter: Akae Wang
Copywriter: Zita Zou
Copywriter: Yuanmeng Liu
Designer: Junjia Lin
Animator: Wanting Lin
Animator: Long Jin
Editor: Xiaomen Na
Programmer: Yulin Wei
Programmer: Mei Lin