"Drunk on Victory" is the consequence of the human body—the feeling of nausea, dizziness, blurred vision, intense heartbeats, and a racing pulse.
Description
"Drunk on Victory" is the effect that athletes experience when they put effort into every step, every turn, every play, and every move. These are the sensations they feel as they pursue their goal.
It is the consequence of the human body—the feeling of nausea, dizziness, blurred vision, intense heartbeats, and a racing pulse.
It is the outcome of sports for those who conquer it.
Because when one enjoys it, they give their all on the court, on the field, on the track. Only then will we know that it was truly worthwhile.
This student campaign titled 'Drunk on victory' was published in Colombia in December, 2023. It was created for the brand: Michelob ULTRA, by ad school: The Pub School. This OOH Outdoor medium campaign is related to the Alcoholic Drinks and Sports industries and contains 4 media assets. It was submitted 4 months ago.
Credits
Advertising Agency (School): The Pub School
Art Director: Sebastián García, Camilo Sánchez
Copywriter: Isaac López, Luis Ramón
