Club Together Common Ground

Cadbury FC, the brand’s partnership with the nation’s favourite football clubs, is launching a new content push featuring football legend Ian Wright as part of its Club Together community initiative, to support Grenfell Athletic FC.

Cadbury originally launched its Club Together initiative in 2020, harnessing its football club partnerships to support local communities in their time of need – something which has become even more important as economic pressures continue to impact communities.

Earlier this year, Cadbury kicked off the new phase of its Club Together programme by pooling the resources of 14 top professional clubs to create a ‘Common Ground’ for Grenfell Athletic FC – a pitch to act as a home for Grenfell’s Men’s and Women’s teams, where the wider community could come together. The brand donated much-needed assets to the club, such as goal posts, dugouts, training equipment and expertise from their league club partners, while the Cadbury Foundation also made a cash donation.

To mark the installation of the new Common Ground pitch at Grenfell Athletic FC, Cadbury hosted a launch football match, inviting ambassadors and club legends including Wes Brown and Carlo Cudicini to watch a game between Grenfell Athletic FC and Cadbury All Stars, where attendees enjoyed an afternoon of music, food and drink to celebrate the opening.

Following the match and as the culmination of the campaign, elvis has partnered with Cadbury FC to produce an emotive 5-minute film celebrating the success of the Common Ground initiative, starring football legend Ian Wright. The spot sees Wright introducing Grenfell Athletic FC before meeting its founder, Rupert Taylor, who talks about how he launched the club and worked with Cadbury FC to help the club grow. The film also tells the story of the launch match, revealing how it came together and showcasing some of its highlights, thanks to the generosity of its club partners.

The film represents the start of Cadbury FC’s seven-year plan to level the playing field for grassroots clubs across the UK. In 2024 the brand will be working with Grenfell Athletic FC as its partner ambassador to find other grassroots clubs across the UK, in need of support.