After years of it being nearly impossible to get your hands on a bag of a Takis, the Gen Z-loved spicy snack is finally dropping in a limited number of Aldi branches across the UK. In an age of drops for most exclusive events and items, Takis’ aim is for Gen Z fans to feel like they’re winning when they crack the code and secure their Takis.
Takis ‘Drop Codes’ are a series of fiery fly posters with cryptic codes that, when cracked, reveal the date and location of the Takis x Aldi drop. Each execution in the campaign has a different code hidden within: from Spotify code taking people to a cryptic message hidden in the song titles of a playlist, to a complex morse code message and a highly specific what3words address which leads people the aisles of a nearby Aldi.
This professional campaign titled 'Drop Codes' was published in United Kingdom in September, 2023. It was created for the brand: Takis, by ad agency: Publicis. This OOH Outdoor medium campaign is related to the Confectionery, Snacks industry and contains 4 media assets. It was submitted 6 months ago.
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
CREATIVE DIRECTORS: Matt Comras, Andy Thirsk
COPYWRITER: George Orton
ART DIRECTOR: Hugh Kendall
DESIGNER: Michael Damasco
SENIOR STRATEGIST: Joe Percy
BUSINESS LEAD: Kate Bly
ACCOUNT TEAM: Maggie Forrest
AGENCY PRODUCER: Donna Baker
PRODUCTION COMPANY: This is Energy