Drizzle the Mike's

For the first time in its 15-year history, Mike's Hot Honey, the original and leading hot honey brand that sparked a flavor revolution, is launching its first national advertising campaign: "Drizzle the Mike's." This bold, cheeky and flavor-packed campaign is a tribute to the brand's passionate fanbase and the transformative experience of tasting Mike's Hot Honey for the first time.

Created by new agency of record Another Thing and backed by a high-impact media plan from Noble People, the campaign leans into the euphoric and at times surreal joy that consumers report after tasting Mike's Hot Honey. Two 30-second cinematic spots directed by Arts&Sciences' Hannah Pearl Utt, along with digital cut-downs and social content, bring this flavor-induced awe to life with one unforgettable premise: "You're not stoned. It's just that good."

Integrated Launch with Influencer Amplification

Timed with summer blockbuster season, the campaign will air across CTV, cinema, digital, and social platforms, during peak food-sharing moments.

While the core campaign centers on cinematic advertising, a dedicated influencer extension will amplify the message socially. Mike's Hot Honey will collaborate with creators to share their own first-bite reactions, demonstrating the emotional and flavorful impact of a drizzle.