A new ad created by 180 Amsterdam celebrates DHL’s appointment as the Official Logistics Partner to Coldplay’s ongoing Music of the Spheres World Tour, as the band set themselves the goal of making their live shows as sustainable as possible.
Coldplay made headlines in 2019 by announcing that they would not hit the road again until their next tour could have a positive environmental impact. It’s why they named DHL as their logistics partner, recognising the simultaneous work both are committed to for a more sustainable future.
The commercial opens on a DHL driver charging her electric truck before heading out on the road. From the start she has the classic ‘Yellow’ lyrics stuck in her head. She sings as she travels through countryside, city and town.
As she unselfconsciously belts out the song in her cab, we cross fade to Chris Martin singing the same part of the track on stage as the stadium crowd sings back to him.
This professional campaign titled 'Driver' was published in United States in October, 2022. It was created for the brand: DHL, by ad agency: 180 Amsterdam. This Integrated medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 1 year ago.
Production Company: Missing Link Films
Films Director: Peter Lydon
Producer: Ben Link
Executive Producer: Heather Link
DOP: Carl Nilsson
Editor: Govert Janse
Post Production: The Mill