Description
Football's greatest victories don't end at the final whistle. They continue in the streets, where fans flood avenues, wave flags from car windows, and turn entire cities into moving celebrations.
Inspired by some of the most iconic football celebrations in history, Ford's new campaign, "Drive of Glory," captures these spontaneous moments of collective joy through a series of documentary-style images. Across every scene, a Ford vehicle appears naturally as part of the celebration, reflecting the role cars play in life's most memorable moments.
Rather than focusing on the game itself, the campaign shines a light on what happens after victory: the emotions, the people, and the unforgettable journeys that bring communities together.
With "Drive of Glory," Ford positions itself not just as a vehicle brand, but as a companion to the moments worth celebrating.
This professional campaign titled 'Drive of Glory' was published in Ecuador in June, 2026. It was created for the brand: Ford, by ad agency: BBA. This Digital and Print media campaign is related to the Automotive and Personal Transportation industry and contains 6 media assets. It was submitted 3 days ago.
Credits
Creative Executive Officer: Bryan Recalde
Creative: Carlos Rivas
Copywriter: Salomé Salazar
Content: Johan Bonilla, Natasha Bajaña
Community Manager: Llovana Portilla
Graphic Designer: Carlos Vera, Iván López, Bryan Andrade
Multimedia Designer: Isaí Hidalgo
Account Manager: Nicole Herrera
Project Manager: Sebastian Escobar
Brand Manager: Daniel Yánez
