Corona Beer

Drink responsibly

Agency: JWT


It’s no surprise that blurry vision is a side effect of alcohol. And the fact that cinema isn’t used very often in advertising is also an important factor. How many premiers happen each year, and how many people attend them to view every small detail of their favourite director’s latest work? All of these facts inspired our idea: editing the first minute and a half of a film, so that the clip appears blurry. The tension amongst the viewers is obvious, until everything comes together into one clear message “Drink Responsibly”.

This professional campaign titled 'Drink responsibly' was published in Spain in January, 2013. It was created for the brand: Corona Beer, by ad agency: JWT. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: JWT Spain
Executive Creative Director: Jaime Chávarri
Creative Directors: Paco García, Pablo Rodríguez-Meyre, Iván De Dios
Art Directors: Alejandro Lobo, Francesco Minopoli
Copywriter: Álvaro Gónzalez
Producers: Luciano Firmo, Pablo García / Arklin Producciones
Film Editors: Miguel Donaire, Rebeca Fernández
Corona Extra Account Director: Anja Hoehne
Corona Extra Account Supervisor: Ana Múgica

Kim Weisswange


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