Every year on October 31, people celebrate Halloween by dressing up in costumes. TAXI 2 thought there was no better time to capitalise on the cheeky nature of the MINI brand – and created a MINI costume for other cars to dress up in. In a guerrilla effort, TAXI 2 created and built a one-size-fits-all MINI costume, hit the streets, and for the first time, allowed cars to feel the same sense of playfulness that people feel when they dress up.
This professional campaign titled 'Dress-up for Halloween' was published in Canada in October, 2011. It was created for the brand: Mini, by ad agency: Taxi 2. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Taxi 2, Canada
Creative Director: Lance Martin
Copywriter: Tal Wagman
Art Director: Craig Ferguson
Print Producer: Tara Greguric
Account Manager: Tina Tieu