ADVERTISING

Description

Of the phases that sleep has, the 5th and last known as the REM stage, is key, since it is the stage where most dreams occur, whether they are the result of what they call daily residues of what you see or live, or those dreams that help to discharge different tensions or things that are stuck in the subconscious. It is the most important phase, where we really travel so deep, that it must be completed to get a total rest.
With this in mind, Bioflora launches Ashwagandha, which in addition to helping to relieve stress and anxiety, symptoms guilty of insomnia and recurrent wakefulness, facilitates sleep and mitigates insomnia, allowing you to reach that REM phase where they are born the dreams.
In collaboration with the Thai illustrator “Tithi Luadthong”, the SoyJairoGuerrero / Creative Consulting · Mexico agency developed the concept "Dreams", based on 2 insights;
-the first one; "The dream of daily waste", that is, to visually expose the consumer to travel images and worlds of magical realism to give them the opportunity to appear in their dreams when they reach that REM phase.
-The second one, to show all that magical realism that can appear when we reach the stage where dreams are born.

This professional campaign titled 'Dreams' was published in Mexico in July, 2021. It was created for the brands: Ashwagandha and Bioflora, by ad agency: SoyJairoGuerrero / Creative Consulting. This Integrated medium campaign is related to the Health and Pharmaceutical industries and contains 5 media assets. It was submitted 12 months ago by Chief Executive Officer: Jairo Guerrero of SoyJairoGuerrero / Creative Consulting · México.

Credits

Advertising Agency: Jairo Guerrero, México, Mexico

ADVERTISING

iStock Essentials

Timelapse footage of a beet seed...

Artist: VideoKot

iStock Signature

Interior of a fitotron. Scientif...

Artist: adaman

iStock Signature

Vegetables Growing In Beautiful ...

Artist: teekid

iStock Essentials

Seed Germination and Time Lapse ...

Artist: mphillips007

iStock Signature

Racks of Cultivated Plant Crops ...

Artist: AzmanL

iStock Essentials

Seed Growing Time Lapse Macro Le...

Artist: mphillips007

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.