Of the phases that sleep has, the 5th and last known as the REM stage, is key, since it is the stage where most dreams occur, whether they are the result of what they call daily residues of what you see or live, or those dreams that help to discharge different tensions or things that are stuck in the subconscious. It is the most important phase, where we really travel so deep, that it must be completed to get a total rest.
With this in mind, Bioflora launches Ashwagandha, which in addition to helping to relieve stress and anxiety, symptoms guilty of insomnia and recurrent wakefulness, facilitates sleep and mitigates insomnia, allowing you to reach that REM phase where they are born the dreams.
In collaboration with the Thai illustrator “Tithi Luadthong”, the SoyJairoGuerrero / Creative Consulting · Mexico agency developed the concept "Dreams", based on 2 insights;
-the first one; "The dream of daily waste", that is, to visually expose the consumer to travel images and worlds of magical realism to give them the opportunity to appear in their dreams when they reach that REM phase.
-The second one, to show all that magical realism that can appear when we reach the stage where dreams are born.
This professional campaign titled 'Dreams' was published in Mexico in July, 2021. It was created for the brands: Ashwagandha and Bioflora, by ad agency: SoyJairoGuerrero / Creative Consulting. This Integrated medium campaign is related to the Health and Pharmaceutical industries and contains 5 media assets. It was submitted over 2 years ago by Chief Executive Officer: Jairo Guerrero of SoyJairoGuerrero / Creative Consulting · México.
Advertising Agency: Jairo Guerrero, México, Mexico