Lotto Max Creamery X

"Dream Bars" Ice Cream Gives You a Taste of the Millionaire Life

Agency: OLG


Ontarians can now get a taste of the millionaire life with an exclusive ice cream bar! Ontario Lottery and Gaming Corporation (OLG) and LOTTO MAX have partnered with Toronto-based artisanal ice cream shop, Creamery X, and food scientists to create LOTTO MAX Dream Bars, unexpectedly luxurious, oneof-a-kind ice cream flavoured like things millionaires can afford such: Rare Oil Painting, Private Island, Designer Handbag and Grail Sneaker.

To develop each delicious yet unique LOTTO MAX Dream Bar flavour, OLG and Creamery X worked with leading food scientists at the University of Guelph to identify the exact flavour notes of each "dream item" and choose precise ingredients to map those flavours:

This professional campaign titled '"Dream Bars" Ice Cream Gives You a Taste of the Millionaire Life' was published in Canada in September, 2022. It was created for the brands: Creamery X and Lotto Max, by ad agency: OLG. This Integrated medium campaign is related to the Food and Gambling industries and contains 2 media assets. It was submitted almost 2 years ago.

Banque de Caire


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