Description
Starbucks holiday menu has returned to coffeehouses, and they also unveiled their new holiday ad campaign, Drawn Together.
Drawn Together celebrates joyful moments of connection that define the holiday season, such as skiing, ice skating and making snow angels, in animated, hand drawn illustrations that dance across the Starbucks holiday red cups.
The track “I’m Gonna Be (500 Miles)” by The Proclaimers is unexpected, yet beloved, among generations and is the backdrop to the animated story of the two baristas who will travel any distance to make their way back to one another.
“The holidays at Starbucks are a beloved tradition and a shared experience our customers look forward to each year. This season’s campaign celebrates connection in a way that feels both joyful and meaningful. We’ve woven together elements that are unique to Starbucks – from the cozy coffeehouse atmosphere to the hand-drawn illustrations that animate on our iconic holiday cups. Every detail was thoughtfully designed to evoke the warmth and togetherness that a visit to Starbucks brings. We’re not just celebrating the holidays—we’re helping start new traditions while honoring those who’ve made Starbucks part of their holiday memories for years,” said Tressie Lieberman, Starbucks global chief brand officer.
The artist Geoff McFetridge created the animation featured in the ad; his minimalist illustrations depict human experiences in a warm and thoughtful way.
“I have watched Starbucks grow as a brand over time. So I have seen them develop new drinks for the Holidays. It is fun and inventive. My drawings for the project are personal but also in that spirit. They are my take on how we celebrate this season. These are my personal impressions and I hope that they are something people can connect with; to have small moments of reflection,” said Geoff McFetridge, Artist of The Directors Bureau
The following video shares more about Geoff’s creative process: Drawn Together with Geoff McFetridge
The ad spot will air during popular entertainment moments throughout the season, including the 57th Annual CMAs, The National Dog Show on Thanksgiving, SNL Christmas and movie showings of Wicked: For Good, Avatar: Fire and Ash, Marty Supreme and more.
Anomaly is the creative agency, Spark is the media agency, and Conscious Minds is the social agency that Starbucks partnered with on this campaign.
This professional campaign titled 'Drawn Together' was published in United States in November, 2025. It was created for the brand: Starbucks, by ad agency: Anomaly. This Film and Integrated media campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 4 media assets. It was submitted about 1 month ago.
