The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Not-Double A paper is partially slipped underneath the doors of homes. The bottom part of the paper is glued to the floor outside with a strong adhesive making it difficult for the person inside to pull it in. On pulling it in hard, the paper comes out torn with the message:

This professional campaign titled 'Door' was published on January 15, 2007. This Ambient medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted over 16 years ago.


Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo


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