55% of fruits and vegetables in Chile are wasted by supermarket chains, street markets and other sale-spots. The main reason is fruit and vegetable’s poor appearance and the feeling that they make up a non-fresh product.
Biobío Solidario is a food bank in charge of gathering such food, store and deliver them for free to more than 31,000 people among 43 social organizations in the South of Chile. In order to encourage the consumption of ripe or bruised fruits and vegetables, the making of an awareness campaign has been requested, to remind all of us that food cannot be wasted.

This professional campaign titled '#Dontwastefood' was published in Chile in March, 2019. It was created for the brand: Food Bank Biobio Solidary, by ad agency: Creatividad & Inteligencia. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 5 years ago.


Advertising Agency: Creatividad & Inteligencia, Concepción, Chile
Creative Director: Fernando Riquelme
Art Director: Giovanni Repetto
Copywriter: Fernando Riquelme
Illustrator: Gonzalo Nova


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