Agency: The Womb


upGrad unveiled its latest mass media campaign featuring a donkey, draws from the cultural insight that in the corporate world, everyone wants to climb the ladder and choose various ways to get ahead - one of the most common being the tendency to lick ass.

This professional campaign titled '#DontLickAssKickAss' was published in India in September, 2020. It was created for the brand: upGrad, by ad agency: The Womb. This Integrated medium campaign is related to the Education industry and contains 1 media asset. It was submitted about 3 years ago by Director: Mariam of BWC.


Advertising Agency: The Womb Communications, Mumbai, India
Founding Partners: Navin Talreja, Kawal Shoor
Creative Team: Suyash Khabya, Arnab Manna, Shreyas Manjrekar
Planning & Research Team: Mittu Torka, Kunal Jha, Ishita Agarwal
Account Management: Heval Patel, Richa Shah
Production House Credits: Good Morning Films
Director: Shashanka Chaturvedi
Producer: Robin D’Cruz
Executive Producer: Vikram Karla
Producer (Estonia): Kadi Freja Felt / Get Shot Films
Cinematography: Mart Ratassepp / ESC
Music: Subhajit Mukherjee
Production Designer: Kristjan Suits
Editor: Tushar Shivan


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