Launch Film
Teaser Voicemail
Voicemail Press
Description
Suicide is the leading cause of death among people aged 18–35 in Ireland, yet many people still don’t know that Samaritans, a suicide prevention charity, is available 24 hours a day, 7 days a week.
Donate Your Voicemail was created to help change that. Instead of buying media, the campaign turned voicemail into a free lifesaving media space. It asked people to change their voicemail greeting so every missed call can remind someone that help is available on 116 123, day or night.
It launched with an unbranded “Call me anytime” mural. When called, people heard Nicola’s real story of phoning Samaritans in the middle of the night. From there, the idea spread across national radio and press, with high-profile supporters, like The Corrs and Ireland's football manager and players donating their voicemails, along with thousands of Irish people.
This professional campaign titled 'Donate Your Voicemail' was published in Ireland in July, 2026. It was created for the brand: Samaritans, by ad agency: Droga5 Dublin. This Ambient, Digital, and Print media campaign is related to the Health and Public Interest industries and contains 3 media assets. It was submitted about 7 hours ago.
Credits
Client: Sarah O’Toole
Client: Sarah Stack
Client: Brian Mannion
Creative Director: Alex Ingarfield
Creative Director: Carina Caye
Senior Product Designer: Leah Griffin
Group Creative Director: Stephen Rogers
Group Creative Director: Pieter Konickx
Account Director: Aoife Hearne
Project Director: Caitriona Coakley
Creative Technologist: Elite Sher
Head of Production: Jessica Bermingham
Producer: Sarah Chadwick
Business Affairs Director: Christina McGuckian
Business Affairs Manager: Dominique Mulvaney
Editor: Adam Kelly
Motion Designer: Cris Schmidt
Photographer: Eoin Lennon
Finished Artist: Louise Quigley
Strategist: Ciara Murphy
Head of Engagement: Emer Fitzgerald
Chief Creative Officer: Jen Speirs
Chief Executive Officer: Jimi McGrath
Chief Strategy Officer: Emma Sharkey
PR: Emma Kelly at Elevate PR
Media: Chris Doyle at Bauer Media Audio Ireland
Media: Chris Cashen at WPP Media
Sound: Screen Scene Post Production
Mural: Collectiv and Mack Studios
