As Ireland’s first ever helpline, Dublin Samaritans has been providing free emotional support for 50 years now. 24 hours a day, 365 days a year, volunteers make themselves available to help those feeling suicidal, depressed, or experiencing grief. Running such a service involves huge amounts of effort and dedication, and with the current health crisis placing so many in isolation – the service has never been more vital. That’s why TBWA\Dublin wanted to help. The challenge for the team was to create a campaign that would grab attention while also encapsulating the role Dublin Samaritans provides for those in need. Inspired by topographic imagery, each execution uses layers to illustrate the way worry or feeling overwhelmed can affect people deep below the surface. The copy then simply shows how easy it is to get in touch, and has been adapted to work across a number of different formats.
This professional campaign titled 'Just Call' was published in Ireland in March, 2020. It was created for the brand: Samaritans, by ad agency: TBWA. This Outdoor medium campaign is related to the Health industry and contains 3 media assets. It was submitted over 3 years ago by Art Director: Mikey Ryan of TBWA\Dublin.
Advertising Agency: TBWA\Dublin, Dublin, Ireland
Creative Director: Clayton Homer
Creative Director: Dillon Elliott
Art Director: Mikey Ryan
Copywriter: Martin Corcoran
Photographer: Adrian Stewart
Retoucher: David Picquenot
Business Director: Yvonne Caplice
Account Manager: Ronnie Ohana
Social Media & Content Specialist: Amy Tumelty