Never Trust Dr. Google
Never Trust Dr. Google
Never Trust Dr. Google
Description
On World Internet Day, we launched an advertising campaign aimed at discouraging people from self-medicating based on Google search results. The insight behind this campaign is that online health information often contradicts itself in a radical manner, leading to significant confusion and problems. To address this issue, we developed a graphic and digital campaign showcasing different examples of this insight in order to raise awareness of the problem.
This professional campaign titled 'Never Trust Dr. Google' was published in Chile in May, 2023. It was created for the brand: clinica indisa, by ad agencies: Berlin and Berlin IPG. This Digital medium campaign is related to the Health industry and contains 3 media assets. It was submitted almost 2 years ago by Director General Creativo/ Head of Art: Eugenio Spencer C of BERLIN SCL.
Credits
Advertising Agency: Berlín, Santiago, Chile
Ceo: Cristián Rojas
Creative Director: Alejandro "The Truck" Calleja
Head Of Art: Eugenio Spencer
Senior Art Director: Gonzalo Navarro
Senior Copywriter: Patricio Orellana
