People usually don't even think about possibility of cancer, everyone says that "it's not about me". To make sure that your life won't be disrupted with unexpected deceases such as prostate cancer you should get tested in time.
Such situations are usually unexpected and ruins people lifes, but still people skip those ads that are trying to help you regonize diseases in time.
That's why we've made very fun and provocative video to make people watch it and deliver message about importance of testing to not ruin your life feast.
p.s. in Ukrainian and Russian languages "life feast" it's very popular expression. To continue user journey we've created landing page with online tests after which people can get discount on testing, but it's not a part of a submission, just to let you know that communication isn't finished with this video and campaign is really big for Ukraine.
This professional campaign titled 'Don't let prostate cancer ruin your life feast' was published in Ukraine in September, 2017. It was created for the brand: Synevo Medical Labs, by ad agency: Hoshva. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Hoshva, Kyiv, Ukraine
Art Director: Yana Bogdanova
Copywriters: Uliana Shved, Katie Kravchenko
Project Manager: Anna Mizina