Description
Jeep’s “Don’t just play the game. Own it.” campaign turns classic gaming icons into dust under a set of tire tracks, showing that Jeep doesn’t simply compete, it dominates. By playfully crushing legendary power-ups from the world of video games, the visuals deliver a bold metaphor: when you drive a Jeep, you don’t just join the race of life, you set the rules.
This professional campaign titled 'Don't just play the game. Own it.' was published in United States in August, 2025. It was created for the brand: Jeep, by ad agency: BoldFrameCreative. This Content, Design, and Digital media campaign is related to the Automotive and Personal Transportation industry and contains 4 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: BoldFrameCreative, Miami, Florida, USA
Production Company: BoldFrameCreative, Miami, Florida, USA
Art Director: Gonzalo Ocon Ruiz
Copywriter: Gonzalo Ocon Ruiz
Photographer: BoldFrameCreative
