Don’t Just Bet. Choose Wisely.

Agency: Above+Beyond


Irish bookmaker BoyleSports explores the many variables that may impact sport and the bet someone places in their new ad "Don't just bet. Choose wisely". This campaign dramatises the impact of rain and shows how, when it comes to great sporting events, rain doesn’t care. To some, rain is a positive, for others it’s a nightmare. So, while rain doesn’t care, the person placing the bet should, and that’s why they should choose wisely.

This professional campaign titled 'Don’t Just Bet. Choose Wisely.' was published in Ireland and United Kingdom in September, 2023. It was created for the brand: BoyleSports, by ad agency: Above+Beyond. This Film medium campaign is related to the Gambling and Sports industries and contains 1 media asset. It was submitted 6 months ago.


Client: BoyleSports
Director of Marketing: Aimée Prendergast
Director of Brand & Advertising: Gill Blake-Swift
Head of Brand: Patrick Caffrey

Agency: Above+Beyond
Senior Creative: Artem Bjork
Senior Creative: James Halladay
Chief Creative Officer: Dominic Goldman
Managing Director: Jonny Ray
Business Director: Jean-Luc Gentilli
Group CEO: Zaid Al-Zaidy

Production Company: CollectiveStudios
Chief Production Officer: Laura Graham
Producer: Hanna Tammuz Davis
Producer: Greg Mills, Lucy Chambers
Director: Dominic Goldman
DOP: Deane Thrussell
AI Specialist: Darion Leigh

Editor: Daniel Sherwen, Matthew Gabzdyl

Post-Production: No.8
Sound Engineer: Sam Robson, George Castle
Colourist: Tim Smith
Post Producer: Glen Percival
VFX: Hussein Hassani
Music: Dominic Bastyra


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