To Celebrate the 30th Birthday of the Post-it note, we created a Facebook Game to remind people what's most important to us. Our friends. In an age were we are defined by the amount of Facebook friends and twitter followers we have we wanted to challenge people to prove how many of these friends they actually knew. Giant oversized Outdoor Post-it products drove people to the site.
This professional campaign titled 'Don't Forget Your Friends, Pink, Don't Forget Your Friend...' was published in United Kingdom in June, 2010. It was created for the brands: 3M and Post-it Brand, by ad agency: Profero. This Outdoor medium campaign is related to the Office Equipment industry and contains 3 media assets. It was submitted about 12 years ago.
Advertising Agency: Profero London, UK
Executive Creative Director: Elspeth Lynn
Head of Art: Paul Hogarth
Art Director: Warren Frost
Copy Writer: Dave Newbold
Designers: Callum Loftus, Hayden Peek
Typographer: Alison Carmichael
Production Company: B-Reel