Don't Fear the Finger

Agency: FCB


Prostate cancer is the most common form of cancer in males locally and globally and it’s showing a significant increase in numbers. The problem is, for most men, there’s nothing more terrifying than going for the dreaded ‘finger check’. So much so that prostate cancer, which is highly treatable in its early stages, goes largely undetected until it’s too late.
Today though, unbeknownst to most men, the first prostate exam for guys over the age of 40, can be a simple blood test, with ‘the finger’, or Digital Rectal Examination, only playing a role if abnormalities are found.

This professional campaign titled 'Don't Fear the Finger' was published in South Africa in November, 2019. It was created for the brand: CANSA, by ad agency: FCB. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted about 4 years ago.


Advertising Agency: HelloFCB+, South Africa
Production company: Romance Films
Director: MJ
Producer: Helena Woodfine
Audio: We Love Jam
Post: Deliverance
Editor: Gordon Midgely
Social posts directed by: Kevin Fitzgerald
Post: Fuel Content

Green Mission
Burns and Smiles


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