Don't Call Me Precious

Agency: RGA


A runner, boxer, footballer, and basketballer—all aged between 10 and 13 years old—ask for their independence.

This professional campaign titled 'Don't Call Me Precious' was published in China in June, 2018. It was created for the brand: Nike, by ad agency: RGA. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: R/GA, Shanghai, China
Creative Director: Terence Leong
Art Directors: Cook Xu, Timothy Cheng (Freelance), Ashley Chin
Copywriters: Cook Xu, Jam Li
Illustrators: Yimeng Bai, Martha Ma, Kaori Li
Director: Ben Brand
Photographer: Paul Ozgur


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.