Description
Sports is one of the most inspiring and outstanding achievements of mankind. Unfortunately, they also have an ugly side, where sports meet racism, violence and bullying. This toxic behavior has been handed down from generation to generation. To break this cycle, IPDJ (PORTUGUESE INSTITUTE OF SPORT AND YOUTH) has launched a campaign where we asked children to explain all the toxic things adults have taught them about sports with a powerful claim: “Don't be a sideline bully. And don't teach anyone to be one.”
This professional campaign titled 'Don't be a Sideline Bully' was published in Portugal in May, 2023. It was created for the brand: IPDJ - Institute of Sport and Youth, by ad agency: Coming Soon Lisboa. This campaign contains 1 media asset. It was submitted 8 months ago by Founder: Marcelo Lourenço of Coming Soon.
Credits
Title: DON’T BE A SIDELINE BULLY
Client: IPDJ (PORTUGUESE INSTITUTE OF SPORT AND YOUTH)
Agency: COMING SOON LISBOA
Creative Director: MARCELO LOURENÇO / PEDRO BEXIGA
Copywriter: MARCELO LOURENÇO
Art Director: PEDRO BEXIGA
Production Company: ROCKY STUDIOS
Director: FILIPE SAMPAIO
