Dog Tested, Dog Approved

The Barkley family of dogs returns in Subaru’s long-running “Dog Tested, Dog Approved” campaign from Carmichael Lynch, bringing more four-legged charm to the brand’s latest lineup. The new spots follow the beloved canine clan as they take Subaru vehicles on a series of delightfully relatable adventures: chasing the Oscar Mayer Wienermobile in “The Chase,” enduring a backseat puppy armed with an unstoppable squeaky toy, effortlessly pursuing squirrels off-road in the Trailseeker EV and, of course, savouring every new-car smell, along with every mysterious scent on the outside.

“Subaru owners have always had a deep love for their pets, especially dogs, and that connection continues to inspire our work,” says Alan Bethke,SVP of Marketing at Subaru of America. “The Barkleys perfectly capture the joy, adventure, and fun-loving nature that defines Subaru owners in these latest ads, showing how Subaru is part of life’s everyday moments for people and pets alike.”