ADVERTISING

Genomedia

DNA Glass Project

Agency: Dentsu

Description

“DNA Glass Project” creates a beer glass reflecting individual’s genetic information into design, challenging not only to invent the best beer for each people, but go beyond their highest expectations. Based on each individual’s genetic information, the glass design is generated from our original algorithm. The beer glass is actually manufactured using 3-D printing technology. Through this process, the ‘ultimate beer glass’ personalized for each individual is created. This glass will allow you to enjoy beer with the perfect quantity and pace, with just the right taste and aroma, and with a design tailored to you.

This professional campaign titled 'DNA Glass Project' was published in Japan in December, 2016. It was created for the brand: Genomedia, by ad agency: Dentsu. This Design medium campaign is related to the Health industry and contains 4 media assets. It was submitted over 5 years ago.

Credits

Advertising Agency: Dentsu Inc., Japan
Creative Directors: Yukari Oka / Suntory Business Expert Limited, Kiyoshi Ohmori / SUN-AD Company Limited
Creative Producer: Ayaka Taniguchi / Suntory Business Expert Limited
Executive Creative Director: Yasuyuki Kawano / Dentsu Inc.
Creative Director / Planner: Soichi Ono / Dentsu Inc.
Art Director / Designer / Planner
: Jeong-ho Im / mount inc.
Planner / Project Producer: Kazuhiko Ikeda / Dentsu Inc.
Planners: Masahiro Kitao, Masahiro Okumura, Ryo Ohtsubo, Minami Nakazawa / Dentsu Inc.
Planner / Project Manager: Takuro Yamawaki / Dentsu Inc.
Copywriter / Planner: Yumiko Ota, Hitomi Sato, Shinnosuke Matsuyoshi / Dentsu Inc.
Product Designer: Yoh Komiyama / Yoh KOMIYAMA Design
Technical Director / Programmer: Takeshiro Umetsu / mount inc.
Project Producers: Ai Kouhei, Susumu Inoue / Dentsu Tec Inc.
Account Executive: Koichiro Abe / Dentsu Inc.
Designers: Hiroka Hasegawa, Yui Yoshida / mount inc.
HTML Coding: Maboroshi / Maboroshi Co. Ltd.
Project Manager: Ko Yoshida / mount inc.
Film Producer: Ryoko Toyama / Dentsu Creative X Inc.
Film Production Manager: Makoto Yamashita / Dentsu Creative X Inc.
Film Director: Genki Akaeda
Director of Photography: Koho Kotake
Lighting Director: Tatsuniwa Doi
DIT: Shingo Maruyama / TYO Technical Ranch Inc.
SFX: Shigeru Hagiwara / Kyoritsukougei Inc.
Set Designer: Yoshihiro Narutaki / Craft Co. Ltd.
Sizzle Artists: Toshiya Mikata, Kosuke Kato / TopupP Inc.
Stylist: Tsuyoshi Takahashi / Decoration Inc.
Hair Make: Mie Suzuki
Music Producer: Setsu Fukushima / Ongakushitsu Inc.
Composer / Singer: Ryo Nagano
Recording Engineer: Toshiya Kai / Ongakushitsu Inc.
CG Producer: Yoshifumi Sadahara / MARK inc.
CG Production Manager: Tatsuya Furuhata / MARK inc.
CG Artist: Kentaro Ohira
Colorist: Masahiro Ishiyama / Digital Garden Inc.
Offline Editors: Takegawa Tetsuya, Sudo Kohei / Digital Garden Inc.
Mixing Engineer: Hiroki Okumura / Digital Garden Inc.
Product Development: INAC Corporation
DNA Analysis: Genomedia Inc.
PR Planning / Execution: catchball

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