ADVERTISING

DM

Description

The objective is to demonstrate the superior quality of Double A paper - its ability to print without getting stuck in the printer. Non-Double A paper inserted into envelopes were mailed to key decision makers in companies. The paper was glued to the envelope from the inside making it difficult to be pulled out. On finally getting it out, the paper emerges torn with the message:

This professional campaign titled 'DM' was published on January 15, 2007. This Ambient medium campaign is related to the Office Equipment industry and contains 1 media asset. It was submitted over 17 years ago.

Credits

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo

ADVERTISING

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