Roadshow Aután

Summer is a time when outdoor plans multiply. But sometimes, some uninvited guests show up and ruin the fun… An army of enemies ready to stop us from enjoying summer: mosquitoes.

Luckily, Autan, the Nº 1 repellent brand in Spain, is here to provide us with maximum protection. And we wanted to prove it with an event, taking advantage of one of the best summer activities, outdoor cinemas, where mosquitoes are sure to be present. To make it clear that with Autan, you can enjoy every moment without worrying about bites.

Through storytelling: Enjoy every moment, without the fear of bites, thanks to the protection that Autan offers.

We carried out a roadshow where we invited people to protect themselves with our product, showing them that it works when you really need it.

But we also wanted to go further, with a very special package sent to influencers, who helped us spread our message across the country.

The result:
6 sampling actions:
2 at Sala Montjuïc.
4 at Cinema Lliure a la Platja: Tarragona, Tossa de Mar, Sitges, Barcelona.
More than 9,000 samples distributed
53,966 impressions

Influencer action:
3 influencers
8 micro-influencers
249,561 content views
3,531 interactions