Discovering the microcosm of biodynamic wines
Agency: Studio Tumpić/Prenc
Biodynamic wines are made from grapes which have not been treated with chemicals, herbicides, or pesticides. In order to do this, the winemakers make special natural preparations, which are used to treat the soil and the grapevine. One such wine is the premium organic Šuran wine.
The idea behind our label is based on the crucial characteristic of biodynamic agriculture – enriching the soil with natural preparations. In our design, microorganisms are represented by letters forming a text written by Petrini, a Slow Food activist. In the quote used on the label, he instructs us to return to ancient knowledge of farmers and to communities that have produced food and lived in harmony with nature for millennia.
In order to illustrate the invisible process of increased soil activity caused by microorganisms, we reduced the size of the text to a minimum, making it invisible to the naked eye. However, in order to point out its interest and significance, we offered a “tool” for the consumer – a magnifying glass built into the lid of a specially designed packaging which contains the bottle. This way, the lid instantly becomes a simple tool which invites the consumer to interact and turns him into a curious explorer discovering important, exciting, but also hidden truths and values of biodynamic farming.
This professional campaign titled 'Discovering the microcosm of biodynamic wines' was published in Croatia in January, 2022. It was created by ad agency: Studio Tumpić/Prenc. This Design medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted 5 months ago by Creative Director: Anselmo Tumpić of Studio Tumpić/Prenc.
Advertising Agency: Studio Tumpić/Prenc
Print Company: Etikgraf
Art and Creative Director: Anselmo Tumpić
Designer: Anton Licul Grk
Photographer: Dean Hren
Account Director: Sara Prenc Opačić