Menstruation and puberty solutions in India is not a often spoken about. Brands normally tend to approach the subject of menstruation by being indirect and vague. The campaign was designed to bring these topics put in open and make it conversational. For a D2C brand, we needed to aid discovery of brand by being new age and sensitive
This professional campaign titled 'Discover Sirona' was published in India in September, 2021. It was created for the brand: Sirona Hygiene, by ad agency: Bang In The Middle. This Print medium campaign is related to the Health industry and contains 9 media assets. It was submitted about 2 years ago.
Advertising Agency: Bang in the Middle, Gurgaon, India
CCO And Co-Founder: Prathap Suthan
Cd: Paulomi Dey
Cso: Naresh Gupta