Discover real life, Ski, Discover real life, Bike, Discov...

Agency: McCann


Lacplesis Dzyvs is unpasteurized, fresh beer. In Latvia such beer is called “live” beer. The brand name, Lacplesis, means “Bear slayer” in Latvian. That’s why we have beers to represent this brand.

This professional campaign titled 'Discover real life, Ski, Discover real life, Bike, Discov...' was published in Lithuania in April, 2012. It was created for the brand: Lacplesis, by ad agency: McCann. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted about 12 years ago.


Advertising Agency: Astos Dizainas McCann Erickson, Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Valantiejute
Copywriter: Audrius Puidokas
Illustrator / Designer: Karolis Zukas


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