Dirt is good

Agency: Lowe


Kids love playing with modern gadgets. Parents do not mind this because it keeps the child busy and distracted. This campaign idea acts as a counterpoint against the modern ways of parenting using devices. It visually illustrates that while indoor games can act as distraction, outdoor games can be fertile grounds for discovery, learning, team work, co-ordination, interaction and friendships.

This professional campaign titled 'Dirt is good' was published in Vietnam in June, 2014. It was created for the brand: OMO, by ad agency: Lowe. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted over 9 years ago.


Advertising Agency: Lowe, Saigon, Vietnam
Creative Director: Carlos Camacho
Art Directors: Juan Sebastian Otoya, Kumkum Fernando
Copywriter: Carlos Camacho
Illustrator: Mattias Adolfsson

Museu dos Brinq...


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