Digitalization of Museum Heritage — A Path to Preserving History
Agency: Brain Tank
Description
In the context of contemporary Ukraine, a crucial question arises for all conscious citizens — how to preserve cultural heritage with its multifaceted authenticity? One solution was proposed by the tourist-cultural hub of Kyiv, in collaboration with Kyiv Digital, initiating a special project to digitize the museum's cultural heritage. Our task as a creative agency was to visualize Ukrainian culture in videos for six museums in Kyiv:
- National Museum of Arts named after Bohdan and Varvara Khanenko
- National Museum of Ukrainian Folk Decorative Art
- National Museum "Kyiv Picture Gallery"
- Museum of Prominent Figures of Ukrainian Culture
- National Center of Folk Culture "Museum of Ivan Honchar"
- Historical and Memorial Museum of Mykhailo Hrushevskyi
This professional campaign titled 'Digitalization of Museum Heritage — A Path to Preserving History' was published in Ukraine in February, 2024. It was created by ad agency: Brain Tank. This 360°, Digital, and Film media campaign is related to the Public Utility and Travel and Tourism industries and contains 13 media assets. It was submitted 12 months ago by Brain Tank.
Credits
Creative Marketing Communications Agency: Brain Tank, Kyiv, Ukraine
Partner: FreeGen Group, Kyiv, Ukraine
Production: Brain Post, Kyiv, Ukraine
Creative Director: Andrii Franchuk
Project Manager: Valeriia Kychko
Head of Brain Post: Anton Poberezhnyi
Motion Designer: Vladyslav Zakharov
Motion Designer: Yulia Kostyk
Presentation Designer: Anton Babiy