Digitalization of Museum Heritage — A Path to Preserving History

Agency: Brain Tank


In the context of contemporary Ukraine, a crucial question arises for all conscious citizens — how to preserve cultural heritage with its multifaceted authenticity? One solution was proposed by the tourist-cultural hub of Kyiv, in collaboration with Kyiv Digital, initiating a special project to digitize the museum's cultural heritage. Our task as a creative agency was to visualize Ukrainian culture in videos for six museums in Kyiv:

- National Museum of Arts named after Bohdan and Varvara Khanenko
- National Museum of Ukrainian Folk Decorative Art
- National Museum "Kyiv Picture Gallery"
- Museum of Prominent Figures of Ukrainian Culture
- National Center of Folk Culture "Museum of Ivan Honchar"
- Historical and Memorial Museum of Mykhailo Hrushevskyi

This professional campaign titled 'Digitalization of Museum Heritage — A Path to Preserving History' was published in Ukraine in February, 2024. It was created by ad agency: Brain Tank. This 360°, Digital, and Film media campaign is related to the Public Utility and Travel and Tourism industries and contains 13 media assets. It was submitted 2 months ago by Brain Tank.


Creative Marketing Communications Agency: Brain Tank, Kyiv, Ukraine
Partner: FreeGen Group, Kyiv, Ukraine
Production: Brain Post, Kyiv, Ukraine
Creative Director: Andrii Franchuk
Project Manager: Valeriia Kychko
Head of Brain Post: Anton Poberezhnyi
Motion Designer: Vladyslav Zakharov
Motion Designer: Yulia Kostyk
Presentation Designer: Anton Babiy


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