Mahama+Mahamudu
Opoku+Opoku
Description
Ghana is preparing to vote for a new president and parliamentarians, and our campaign aims to promote peace and tolerance during this critical time.
Our creative theme, "Our Differences Make Us Complete," highlights the commonalities shared by the candidates of the two leading political parties: the New Patriotic Party (NPP) and the National Democratic Congress (NDC).
The presidential candidate for the NDC is John Mahama, while the NPP's candidate is Mahamudu Bawumia. Notably, both candidates' running mates share the name 'Opoku,' symbolizing the connections that unite us, even amidst our differences.
The execution of this theme features a simple artwork that visually demonstrates how half of each leading presidential candidate's name complements the other. A second artwork, illustrates how the shared name between their running mates further signifies that they and their supporters are, at heart, one people.
This professional campaign titled 'Differences' was published in Ghana in December, 2024. It was created for the brand: TMORW, by ad agency: Riverblade. This Print medium campaign is related to the Agency Self-Promo and Public Interest industries and contains 2 media assets. It was submitted 2 months ago by Riverblade of Riverblade Creative Group.
Credits
Advertising Agency: Riverblade
Copywriter: Roman B. Gyinae
Designer: Roman B. Gyinae