The Climber is a mini-documentary that tells the story of Kirstie Ennis, a former Marine sergeant, world-renowned climber and action-sports diehard whose endless fighting spirit epitomizes what it means to be a diehard.
Description
Advance Auto Parts, in partnership with its creative agency, Dallas-based TMA, is debuting new advertising for DieHard® battery that tells a real-life story about a hero who epitomizes what it means to be a diehard (DieHard is part of Advance’s portfolio of owned brands). A companion piece to last year’s “Diehards Choose DieHard” campaign, the commercial stars Kirstie Ennis, a former Marine sergeant, world-renowned climber and action-sports diehard who has overcome all odds to scale six of the world’s tallest mountains. Titled “The Climber,” the :60 film is a mini-documentary that celebrates Kirstie’s story, highlights her endless fighting spirit, and champions her return to conquer Mt. Everest – the “seventh summit.”
And to match the epic nature of the film, Advance Auto Parts plans to run this new advertising in movie theaters next month before highly anticipated releases. It will also run online on YouTube, paid social media and Advance Auto Parts social media channels.
This professional campaign titled 'Diehards Choose DieHard' was published in United States in January, 2023. It was created for the brand: DieHard Battery and Advance Auto Parts, by ad agency: The Marketing Arm. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago by President: Roy Elvove of Elvove Associates LLC.
Credits
Client: Advance Auto Parts
EVP Merchandising, Marketing Ecommerce, Data Science – Jason McDonell
SVP Marketing & DIY Strategy – Allison Bubar
Director of Marketing – Katie Clark
Sr Marketing Manager – Regina Exum
Creative Director Corporate Brand Marketing – Heidi Flippen
Sr Marketing Manager – Carlos Monreal Orla
Agency: TMA
SVP Account Management – Lori Thelen
VP Account Management – Shyrl Bagneris
Account Supervisor – Stephanie Ibanez
Chief Creative Officer – Harris Wilkinson
SVP Creative – Leo Santos
Creative Director – Nick Cernoch
Creative Director – Mason Viera
Sr Producer – Matt Williams
Sr Manager Business Affairs – Kelly Lenthe
Production
Production Company: Natural Selection
Directors: John Suits + Harris Wilkinson
Producer: Tim Kerigan
Director of Photography: Jeremiah Pitman
Drone Camera Operator: Cooper Groves
Editor: John Suits
Sound Mix: Joe Barrucco @ Timeline Audio
Color: Matt Osborne @ Company 3
VFX: Joshua Lester
