Advance Auto Parts is launching the next phase in its ongoing support of the DieHard brand. The new work will debut during CBS’ coverage of the NFL Playoffs and will focus on the brand’s core attributes: reliable, durable, powerful. The message will be brought to life in a series of videos that showcase the power of diehard people who choose DieHard batteries and a unique, fantastical connection between them. The videos will run both online and off, supported by digital banners and social media. The campaign was created by The Marketing Arm, the creative agency partner for Advance Auto Parts.

This professional campaign titled 'Diehards Choose DieHard' was published in United States in January, 2022. It was created for the brand: DieHard Battery and Advance Auto Parts, by ad agency: The Marketing Arm (TMA). This Film medium campaign is related to the Automotive and Retail Services industries and contains 1 media asset. It was submitted over 2 years ago by President: Roy Elvove of Elvove Associates LLC.


Advertising Agency: The Marketing Arm (TMA)
EVP, Chief Marketing Officer: Jason McDonell
SVP, Marketing & DIY Strategy: Allison Bubar
Director, DieHard Marketing: Katie Clark
Director, Corporate Brand Marketing: Heidi Flippen
Senior Marketing Manager, Brand Marketing: Regina Exum
Senior Marketing Manager: Carlos Monreal-Orla
Chief Creative Officer: Harris Wilkinson
SVP, Creative: Leo Santos
Director, Creative: Mason Viera
Director, Creative: Tim Wood
Director, Concepting: Nick Cernoch
Senior Art Director: Justin Lloyd
SVP, Account: Lori Thelen
VP, Account: Shyrl Bagneris
Senior Account Executive: Stephanie Ibanez
Account Executive: Antoinette Weedor
VP Video Production: Diana Schroeder
Senior Director, Print Production: Corey Hart
Director, Business Affairs: Katie Johnson
Senior Producer, Video Production: Matt Williams
Senior Producer, Video Production: Leigh Mergehenn
Senior Designer, Video Production: Ethan Armendariz
Senior Manager, Production: Kelly Lenthe
Business Manager, Video Production: Debbie McIlhany
Coordinator, Video Production: Jeanne Canright
VP, Strategy: Chris Lee
Senior Strategist: Lucca Vaselli
Production Company: Natural Selection
Director: John Suits
Producer: Malcolm Duncan
DP: Minka Farthing
Styling: Yvonne Wagner
VFX: Max Colt
Color: Joseph Bicknal
Sound Mix: Joe Barrucco
Editorial House: Natural Selection
Editor: John Suits

Bulgarian Fund ...


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