Nowadays gender violence in quarantine times has risen up to 70% in Chile. According to the WHO, worldwide there are more than 60% reports. Nobody can really see what is happening at home in quarentine times but a simple videocall can show the ugly truth. This is where a first video is uploaded to social networks, showing how a woman is attacked during a video call. The video went viral fast, generating thousands of comments with a total of 1 million views the day it was uploaded which ment many media and fundations posted it on their networks. Finally, Anita Foundation and La Familia Agency posted #DidAnitaLogIn, which is the campaign that answered to all the stir that the case of the video call caused, achieving that more media joined in raising awareness of this cruel reality.
This professional campaign titled '#DidAnitaLogIn' was published in Chile in April, 2020. It was created for the brand: Fundation Anita, by ad agency: La Familia. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 2 years ago by Executive Creative Director: Sebastián Vildósola of La Familia.
Advertising Agency: La Familia, Santiago, Chile