Millions of people are dying in hunger when millions of tons of food are being thrown away, wasted, discarded;
With this campaign, people can help a million population or children that suffer from malnutrition and poverty by donating 20% of their food order.
#Dibuangsayang campaign is to raise food waste awareness in Indonesia. Dibuang sayang can be translated as "don't throw away food in vain." It is a conventional Indonesian word use by society to describe situations when there is leftover food. This word is usually said to remind people not to throw away food but leads people to appreciate food and to take action to their leftovers.
This student campaign titled '#dibuangsayang campaign' was published in Indonesia in October, 2020. It was created for the brand: Foodbank of Indonesia, by ad school: Raffles Institute of Higher Education. This Digital medium campaign is related to the Food and Public Interest, NGO industries and contains 14 media assets. It was submitted almost 3 years ago by student: angelina of raffles institute of higher education.
Advertising School: Raffles Institute of higher education, Jakarta, Indonesia
Lecturer: Lee Kin Keong