Description
April 13: Kiss Day.
On a date that celebrates the power of kissing, we started from a less obvious insight: kissing also means eating lipstick.
It is estimated that, over a lifetime, a person can ingest up to 1.8 kg of lipstick without even realizing it, kiss by kiss. An invisible consumption that happens with every contact.
Based on this finding, we developed an idea to make it tangible: turning that consumption into something visible.
We created a series of prints where lipstick is represented as food, a direct metaphor that turns the symbolic act of “devouring with kisses” into a literal image.
The idea is summed up in a clear message:
Devouring with kisses is fine,
but eating lipstick… not so much.
This professional campaign titled 'DEVOUR WHIT KISSES' was published in Ecuador in April, 2026. It was created for the brand: Etre Belle, by ad agency: Be Flamingo Agency. This Content, Design, and Digital media campaign is related to the Beauty industry and contains 3 media assets. It was submitted about 4 hours ago.
Credits
Advertising Agency: Be Flamingo Agency
Production Company: Quito-Ecuador
Chief Executive Officer: Isabella Durán
Strategy Director: Germán Andrade
Creative Group Head: Lupas Celis
Creative Director: José Aguilar
Copywriters: María Elisa Espinosa / Ana Carolina Carvajal
Graphic Designer: David Arias
