Description
Deuna is a fintech app that allows you to pay anywhere in Ecuador just with your cell phone. We had to create a campaign to communicate that Deuna is for everyone, to pay and get paid in all cities using any bank. What we did was to make the whole country dance with two of the most popular artists of the moment, Papaya Dada and Mar Rendón.
The result? A cumbia that was heard in all formats and helped us to promote our message.
This professional campaign titled 'Chin-Chin ' was published in Ecuador in January, 2025. It was created for the brand: Deuna, by ad agency: MULLENLOWE DELTA. This 360°, Audio, and OOH Outdoor media campaign is related to the Finance industry and contains 6 media assets. It was submitted 29 days ago by Isaac Lopez Santander of MullenLowe Delta .
Credits
Advertising Agency: MullenLowe Delta, Ecuador
Brand: Deuna
Product: Deuna
VP Marketing: Andrea Villafuerte
CCO: André Pedroso
VP: Pablo Salazar Guerrero
General Manager: Juan Gallego
Creative Director: Juan David Cortés
Copywriter: Isaac López Santander
Art Directors: Lenin López, Jeffrey Carrión
Designers: Gabriel Delgado, Cristian Ramírez
Account Supervisor: Daniela Fernadez
Account Executive: María Gracia Luna
Production Company: Levector
Director Production Company: Pepe Garrido