Shockingly, some 630,000 Australians cannot read this sentence. It’s because an alarming number of Australians have below-proficiency literacy levels; a consequence of the way our education system has progressively been structured to privilege the haves and abandon the have-nots. This sequence of films draws attention to the problem by way of a brutally simple demonstration.

This professional campaign titled 'Deserted' was published in Australia in August, 2020. It was created for the brands: The Global Goals for Sustainable Development and United Nations, by ad agency: Emotive. This Digital medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted almost 4 years ago.


Advertising Agency: Emotive, Australia


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