Delivering Impact

Agency: Webedia-Arabia

SAL: Delivering Impact


Everything we touch, eat, see, feel and enjoy is brought to us by a logistic hero that is continuously working around the clock to connect the Kingdom through Sea, Air and Land.

But to us going about our daily lives, this hero is not always obvious to us. We do not connect the dots and are unaware that in the backstage of our day, this hero is delivering our nation's advancement, economical growth, health services, entertainment activities as well as catering to our dreams and desires.

This film is an ode to this unsung hero and is meant to reveal that SAL and its people deliver life’s simple joys everyday for national prosperity.


This professional campaign titled 'Delivering Impact' was published in Saudi Arabia in October, 2023. It was created for the brand: SAL, by ad agency: Webedia-Arabia. This 360° medium campaign is related to the Transport industry and contains 6 media assets. It was submitted 6 months ago.


Advertising Agency: Webedia Arabia, Riyadh, Saudi Arabia
Production Company: Made in Saudi Films, Riyadh, Saudi Arabia
Director: Karim Shaaban
Art Director: Hazem Kamal
Account Management: Waleed Hmeidan & Mohammed Hijazi


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