Delivering a First-of-its-Kind Big Game Ad
Description
This February, SKITTLES® is redefining what a game day ad can be with a never-before-tried approach: delivering its ad straight to someone's house. Literally. In person. With candy.
To celebrate SKITTLES home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, February 8, 2026, one lucky winner will receive a live SKITTLES commercial performed at their front door.
SKITTLES' latest creative imagines a world where a magical horn can summon a mysterious creature, played by Wood, who appears on demand to deliver candy. While most fans won't have access to a magic horn, SKITTLES is bringing that fantasy to life on game day by delivering not just candy, but the Big Game commercial itself, directly to one fan's doorstep.
"SKITTLES has always delivered deliciously perplexing experiences to fans, but this year we are bringing the unexpected to fans on game day," said Gabrielle Wesley, Chief Marketing Officer, Mars Snacking North America. "Snack selection is nearly as important as the Big Game – so we're excited to give fans a chance to summon SKITTLES, a live commercial, and yes, Elijah Wood too."
Summoning the rainbow is actually pretty simple. Head to DeliverTheRainbow.com to unlock entry details* and shoot your shot. Don't forget to pre-order the SKITTLES Big Game Bundle on Gopuff.
Whether you're hosting a snack soiree, watching with your party, or kicking it solo, SKITTLES is ready to deliver not only snacks, but one of the most memorable Big Game experiences this year.
This professional campaign titled 'Delivering a First-of-its-Kind Big Game Ad' was published in United States in January, 2026. It was created for the brand: Skittles, . This Experiential and Integrated media campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 2 minutes ago.
