Deliciously Prized

School: Academy of Art University


Lidl gathers local produce and quality meat under its own brand. But since Lidl looks tacky, their brand has got an undeservingly bad rep. Well, any bag is as good at holding your wallet as a Chanel bag is.

This student campaign titled 'Deliciously Prized' was published in United States in February, 2020. It was created for the brand: Lidl, by ad school: Academy of Art University. This Integrated medium campaign is related to the Food industry and contains 7 media assets. It was submitted about 4 years ago.


Advertising School: Academy of Art University, San Francisco, United States of America
Art Director: Freija Edlund
Copywriter: Johanna Rättzén


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