For this year's national and Malaysia day on 31st August and 16 September, TNB featured children from East and West Malaysia to shine the spotlight on Malaysians from all walks of life overcoming challenges together to fulfil the promise of Malaysia's first prime minister Tunku Abdul Rahman in his speech during the independence declaration in 1957.
Using the voices of children, the film reflects how frontliners and other everyday heroes stepped up during this unprecedented and turbulent time. It intricately injects the essence of patriotism and gratitude into the hearts and minds of viewers, energised by the well-known chant of “Merdeka! Merdeka! Merdeka!”.
This professional campaign titled '"Deklarasi Anak Malaysia" - A Declaration by the Future Generation.' was published in Malaysia in August, 2020. It was created for the brand: Tenaga Nasional Berhad, by ad agency: Entropia. This Integrated medium campaign is related to the House, Garden and Industrial, Agriculture industries and contains 1 media asset. It was submitted about 3 years ago by creative director: zaheer kaisar.
Advertising Agency: Entropia Malaysia, Kuala Lumpur, Malaysia
Partner: Ramakrishnan C.N.
Principle: April Toh
Creative Director: Zaheer Kaisar
Senior Writer: Amira Nabila
Senior Writer: Jess Wong
Senior Designer: Amira Kamaruddin
Senior Designer: Edmond Pang
Senior Producer: Noelle Goh
Producer: Adrian Nurdin
Account Servicing: Marina Anwar
Strategy Planning: Abigail Goh
Client Services Director: Farhah Isyqi
Film Director: Khabir Bhatia
Production House: PRS Films
Sound Production: Real Time Studios
Post House: DetouchePost