This screen would be placed in Central Park to reveal what the surrounding park area would look like if it were subject to deforestation. The screen would work like a green screen in that individuals moving through the actual park would appear to be moving through a dried up environment when you look at them through the screen.

This student campaign titled 'Deforestation at Home' was published in United States in July, 2017. It was created for the brand: Greenpeace, by ad school: S.I. Newhouse School of Public Communications. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising School: S.I. Newhouse School of Public Communications, Syracuse, New York, USA
Art Director / Copywriter: Emily Alek


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